AD PLACEMENT RATES OF STAR PLUS, SONY & ZEE TV
Hindi Channel Daily Serials
Special Ad Rate
(Per Ten Second Basis)
|
Peak Time
05.01 PM - 11.59 PM
|
Off-Peak Time
07.00 AM - 05.00 PM
|
Sony TV
|
220,000
|
180,000
|
Star Plus
|
45,000
|
30,000
|
Star One
|
35,000
|
25,000
|
Zee TV (Asia Pacific)
|
4,000
|
3,333
|
Bengali Daily Serials in Regional Channels
Special Ad Rate
(Per Ten Second Basis)
|
Peak Time
05.01 PM - 11.59 PM
|
Off-Peak Time
07.00 AM - 05.00 PM
|
Star Jalsha
|
50,000
|
30,000
|
Zee Bangla
|
40,000
|
5,000
|
Mahua TV
|
25,000
|
12,000
|
Zee TV (Asia Pacific)
|
4,000
|
3,333
|
*****************************
Channel Ratings of Different Channels:
Channel GRPs
|
Channels
|
Wk 2'2011
|
Wk 3'2011
|
Difference
|
Zee TV
|
232
|
222
|
-10
|
Star Plus
|
379
|
326
|
-53
|
Colors
|
296
|
277
|
-19
|
Star One
|
36
|
36
|
0
|
Sony
|
168
|
158
|
-11
|
SAB
|
138
|
136
|
-3
|
Imagine TV
|
77
|
83
|
6
|
Zee Cinema
|
119
|
118
|
-1
|
UTV Movies
|
39
|
35
|
-5
|
Star Gold
|
114
|
116
|
2
|
|
|
|
|
Daypart
|
Channels
|
Wk 3' 2011
|
Wk 2' 2011
|
Weekday Mon - Fri Prime Time 1800-2330
|
Zee TV
|
126
|
136
|
Star Plus
|
173
|
188
|
Colors
|
145
|
146
|
Star One
|
15
|
15
|
Sony
|
70
|
70
|
SAB
|
65
|
65
|
|
|
|
|
Weekday Mon-Fri Afternoon Prime Time 1300-1500
|
Zee TV
|
10
|
12
|
Star Plus
|
30
|
33
|
Colors
|
10
|
9
|
Star One
|
4
|
3
|
Sony
|
7
|
7
|
SAB
|
10
|
9
|
|
|
|
|
Weekend Sat - Sun Prime Time 1900-2330
|
Zee TV
|
31
|
31
|
Star Plus
|
26
|
43
|
Colors
|
44
|
56
|
Star One
|
4
|
5
|
Sony
|
29
|
37
|
SAB
|
11
|
11
|
Program wise Ratings
|
Zee TV
|
Time
|
Days
|
Program
|
Wk 2
|
Wk 3
|
18:00
|
Mon-Fri
|
Bhagonwali
|
0.7
|
0.6
|
18:30
|
Mon-Fri
|
Geeta
|
0.6
|
0.7
|
19:00
|
Mon-Fri
|
Vachan
|
0.9
|
1.0
|
19:30
|
Mon-Fri
|
Agle Janam
|
1.5
|
1.4
|
20:00
|
Mon-Fri
|
Jhansi Ki Rani
|
3.5
|
3.6
|
20:30
|
Mon-Fri
|
Yahaaan Main Ghar Ghar Kheli
|
3.4
|
3.4
|
21:00
|
Mon-Fri
|
Pavitra Rishta
|
5.9
|
5.6
|
21:30
|
Mon-Thurs
|
Ram Milaayi Jodi
|
3.2
|
3.0
|
22:00
|
Mon-Thurs
|
Sangini
|
2.1
|
2.2
|
20:30
|
Saturday
|
Sangini Mahaepisode
|
-
|
2.7
|
22:30
|
Mon-Thurs
|
DID Doubles Audition
|
-
|
1.2
|
21:30
|
Friday
|
DID Doubles
|
4.7
|
4.1
|
21:30
|
Saturday
|
DID Doubles
|
4.4
|
3.6
|
|
|
|
|
|
|
|
|
|
|
Star Plus
|
Time
|
Days
|
Program
|
Wk 2
|
Wk 3
|
18:30
|
Mon-Fri
|
Sabki Laadli Bebo
|
2.0
|
1.9
|
19:00
|
Mon-Fri
|
Saathiya Saath Nibhana
|
5.5
|
5.2
|
19:30
|
Mon-Fri
|
Sasural Genda Phool
|
5.3
|
5.2
|
20:00
|
Mon-Fri
|
Chand Chupa Badal Mein
|
3.0
|
3.1
|
20:30
|
Mon-Fri
|
Behenein
|
2.9
|
2.6
|
21:00
|
Mon-Fri
|
Gulaal
|
2.8
|
2.3
|
20:00
|
Saturday
|
Gulaal Mahaepisode
|
-
|
1.5
|
21:30
|
Mon-Fri
|
Yeh Rishta Kya Kehlata Hai
|
4.2
|
3.9
|
22:00
|
Mon-Fri
|
Tere Liye
|
3.8
|
3.2
|
22:30
|
Mon-Fri
|
Pratigya
|
5.0
|
4.6
|
23:00
|
Mon-Fri
|
Kali Ek Agnipariksha
|
2.1
|
1.9
|
23:30
|
Mon-Fri
|
Maryada
|
1.1
|
1.0
|
13:00
|
Mon-Fri
|
Tere Mere Sapne
|
1.8
|
1.6
|
13:30
|
Mon-Fri
|
Hamari Devrani
|
2.0
|
1.9
|
20:00
|
Sunday
|
Hamari Devrani Mahaepisode
|
-
|
1.9
|
14:00
|
Mon-Fri
|
Sapnose Bhare Naina
|
1.6
|
1.4
|
|
|
|
|
|
Sony
|
Time
|
Days
|
Program
|
Wk 2
|
Wk 3
|
20:00
|
Mon-Fri
|
Krishnaben Khakrawala
|
1.1
|
1.0
|
20:30
|
Mon-Fri
|
Baat Hamari Pakki Hai
|
0.7
|
0.7
|
21:00
|
Mon-Thurs
|
Jhalak Dikhhla Jaa-4 (Mon-Tues)
|
3.4
|
3.6
|
21:00
|
Mon-Thurs
|
Maa Exchange(Wed-Thu) /(Jhalak R)
|
1.4
|
1.5
|
22:00
|
Mon-Thurs
|
Saas Bina Sasural
|
1.4
|
1.2
|
22:30
|
Mon-Thurs
|
Tera Mujshe Hai Phele
|
0.4
|
0.5
|
21:00
|
Fri-Sat
|
Jublee Comedy Circus
|
2.2
|
2.5
|
22:00
|
Fri-Sat
|
CID
|
2.7
|
2.5
|
20:00
|
Saturday
|
Adaalat
|
1.7
|
1.7
|
You can place your ad in any of the channel. If I was the decision maker, I will go for Zee TV since it is No. 2 Channel but the rate is 11 times lower than No. 1 Channel though there is minor gap in channel viewership and viewer reach.
Now you decide to go with which channel and program?
WORLD CUP CRICKET MATCHES LIVE!!
ESPN-STAR SPORTS IN HINDI COMMENTARY FOR SOUTH ASIAN VIEWERS
Program
|
Rate
|
Ad Facilities
|
Group Stage - 6 BD Match
|
14,000,000
|
30 Second Spot Ad Per Match x 06 Match
|
6 BD Match + SF+Final
|
40,000,000
|
30 Second Spot Ad Per Match x 09 Match
|
6 BD Match +09 Big Match+QF+SF+Final
|
43,000,000
|
30 Second Spot Ad Per Match x 22 Match
|
ZEE CAFÉ IN HINDI COMMENTARY FOR UK & EUROPEAN VIEWERS
Program
|
Rate
|
Ad Facilities
|
Group Stage - Any 6 Match
|
420,000
|
30 Second Spot Ad Per Match x 06 Match
|
Quarter Final + Semi Final
|
600,000
|
30 Second Spot Ad Per Match x 06 Match
|
Quarter Final + Semi Final + Final
|
750,000
|
30 Second Spot Ad Per Match x 07 Match
|
Considering rate and target audience, Builders, Developers and Garments Exporters should place their ad in ZEE CAFÉ to collect purchase orders from the Non-Resident Bangladeshis LIVING in this region.
**** All payments are net figure. VAT and AIT will have to borne by the client. No agency commission included on the figures. ****
Dr. Iftekhar Ahmed Shams
PhD, MBA, LLB (Lon)
President and CEO
Lambirds
House No. 13/10, Road No. 2
Shamoli, Dhaka 1207
Bangladesh.
Tel: 88-02-8130008, Cell: 01712 090984
|
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